In Esperanto (universal language) “imagu” means “to imagine”. We envision a future of open, universal information and extended traceability, where everyone can find out the details of the product they will buy. Its story, its former owners, what was done to it, when it was done. We imagine that from anywhere in the world you can review and check, know and differentiate.

We believe that information (big data) is useful only if it is open, for everyone. And we believe that this way we will all be willing to cooperate in adding information freely, easily and quickly. Because a product with information is safer, it is valued more, and it empowers everyone. In Validated Meats ® we believe in the power of the Community and the Ecosystem. We will join (and hope you will join us) with everyone who envisions a similar future. That is, we invite you and we expect your invitations too.